It might be the simplest unboxing, but getting a new book in the post is still a simple pleasure. But I would advise that the lessons in Product-Led Growth and Marketing are not just for SaaS companies.
Indeed, with fewer organic visitors for some brands and shorter on-site visits, every marketer can learn from the lessons of how to 'engage' and generate inclusive and meaningful experiences.
In addition, it's very valuable to ensure you add the PLG philosophy to your customer marketing strategy.
Keep adding value from the customer's and prospect's viewpoint - change your metrics to measure better conversion - and throw out your one-dimensional marketing metrics.
The third book in the ProductLed Library the book sets out 3 stages and a total of 8 sections:
The Product-Led Playbook by Wes Bush builds on the foundation of his previous works on product-led growth (PLG), offering a practical, step-by-step guide for SaaS businesses aiming to scale by leveraging their product as the main driver of acquisition and revenue. The book introduces the 'ProductLed System,' a framework of nine key elements, which includes strategies for driving customer self-service, streamlining onboarding, and aligning teams around measurable growth goals. It’s an essential read for teams looking to efficiently enhance user retention and growth in a competitive SaaS market.
The book has already received praise.
“We took Userflow from $0-5M ARR with just 3 employees. This book is the go-to manual for building a successful product-led business.”
Esben Friis-Jensen, Co-Founder of Userflow
"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."
Michael Litt, CEO of Vidyard
"I don’t know any other way to do it. The product has to speak for itself—it needs to be good enough to earn its keep and inspire people to spread the word. Your product is your best employee, salesperson, and customer service."
Jason Fried, Co-founder & CEO of 37signals
Let us know what you think of the book.