Yamini Rangan, HubSpot's CEO, makes the case that easy, fast, and unified are the three essential ingredients for growth. However, the reality for many companies is different.
- The average company uses 15 different tools just to manage their customers
- 80% of business leaders say they're not getting enough value from their tech stacks
- Most are working in silos
- 70% of companies have disconnected data
Something needs to change. Go to Market teams have too much at stake, and they need a better way to grow. And so that is where HubSpot comes in.
Instead of disconnected tools, HubSpot gives you a customer platform.
Everything is easy to use, including the over 1700 apps from its ecosystem.
HubSpot is obsessing over making everything in the customer platform unified.
Easy. Fast. Unified.
Everything works in harmony, and you always get a complete picture of your customers.
The big news is with AI
This year alone HubSpot customers have produced 1 million pieces of content with HubSpot and AI tools. When it comes to AI, we've only scratched the surface, and we believe that businesses will really start seeing the full value when it's easy to use.
Breeze is HubSpot’s AI that powers the entire customer platform. It's easier than ever to use. It works everywhere, and it will take your efficiency to the next level. It includes Breeze copilots to assist with your day to day work; Breeze agents to automate work and help you transform your growth; and Breeze features that you can use across the entire HubSpot customer platform.
Think of Copilot as your AI companion. It's there wherever and wherever you need it to assist with your day-to-day tasks so you can work better.
Let’s look at an example and let's say you're a BDR and you need to research new prospects. Just give Copilot a simple prompt like find SaaS companies in Rotterdam. Click Copilot in HubSpot and you get results in seconds. From there, Copilot can even add a company right to your smart CRM.
When you're ready to reach out, just give copilot a few prompts, and volia, you get a new outreach email. Thanks to copilot, your prospect gets a relevant, personalised email. It works. After you've been emailing back and forth with your prospect, and it's time for your first call. Copilot will summarise your emails and help you prep for that call, faster and easier than ever.
You can use Copilot everywhere you work: you can use it in HubSpot, you can use it in the browser, and you can use it on mobile. HubSpot Copilot is available now.
Add to this agent.ai made by Dharmesh Shah with HubSpot CRM and a lot of love and passion (and late nights) and you can further enrich your intelligence on prospects, their business, news about them, people and product announcements.
Agents = ‘An AI Model’ + Tools + Memory
Agents can make the impossible possible. Agents string together tasks and help you get jobs done, from strategy to execution. HubSpot has agents for marketing, sales and service.
Let’s look at the Content Agent
Gone are the days where you spend hours making content for different formats. Content Agent can create blog posts, landing pages, emails, edit podcasts, produce video and even generate case studies.
AI doesn’t reduce your value and importance it raises your value and importance.
You can spend less time creating content and more time being strategic. It's every marketer's dream come true.
The Social Media Agent
Then there’s the Social Media Agent. It knows your company details, your audience and industry. It even understands what's trending on social and how that matches back to your business.
The Social Media Agent uses all of this to create incredible content for different platforms. Your posts are going to be super relevant, and your engagement is going to skyrocket.
The Prospecting Agent
Sales this is your prospecting agent. It can engage with inbound leads so you can connect with prospects quickly. The prospecting agent will even handle that backlog of leads that you haven't had time to check in with yet. It pulls together the latest context, personalises the outreach and sends it for you.
Your outreach is going to be on point and on fire.
Customer Service Agent
And finally, customer service teams, HubSpot hasn't forgotten about you. The Customer Service Agent responds directly to customer questions, and it's always working. The Customer Service Agent works 24/7, to take care of simple questions so you can have time to make your customers successful.
Now, just imagine putting these agents together. You're not only making your teams and your customers faster, you're making your customer experience better. Breeze agents are available in beta now.
Breeze Intelligence
Breeze needs to know everything it possibly can about your business and your customers, so you get the full value. And that comes down to one thing. It's all about the data. But here's the problem, data about your prospects and your customers is all over the place. It's scattered across the internet like puzzle pieces, and unless you can put them together, you're not getting the full picture. This means you can't do things like personalise your outreach. You can't change your AI with the context it needs, and really you can't help your business grow.
Now the good news is, your customer picture is already great with a smart CRM, but it’s time to finish the puzzle.
Breeze Intelligence is your new data enrichment and buyer intent solution to give you the most unified customer picture. And it all starts with the breeze intelligence data set.
HubSpot is bringing together more than 200 million company profiles and buyer intent signals. The data is constantly being updated so you have the latest and greatest at your fingertips.
Data Enrichment with Breeze
Breeze Intelligence makes sure you have all the customer data you need. It enriches your records with details like location, employee, account and revenue right in HubSpot CRM. It can even enrich hundreds of records at once, and do it fast with bulk enrichment.
Breeze Intelligence makes it simple to create your target markets, but even better than that, understand their intent, like if someone is spending time on your pricing page. Breeze Intelligence will look out for those signals and automatically tag your prospects as high intent. It'll even let you know who's already in your smart CRM and who's a brand new prospect, so you can give them a little extra TLC.
Breeze Intelligence is available in public data now, knowing everything about your customers should be easy, and now it's a breeze.
HubSpot. The only way to grow is with a platform that's easy, fast and unified.
