Is it time to take a fresh look at HubSpot certifications and academy courses? When was the last time you did one of the HubSpot Academy courses?
I’ve been using HubSpot for nearly 15 years and still enjoy going back to some of the learning materials. Even if the revamped courses give you just one idea, it will be worth the attention you give it. My recent favourite was revisiting the RevOps course - finding new ways to explain process and the issues to customers.
The HubSpot Academy is here to get you from “meh” to “magnificent.” Let’s take a look at some you might like.
1. Inbound Certification: the marketing training to support inbound as a philosophy
As the world gets increasingly outbound and cold outreaching (you know who you are), is it time to revisit inbound?
Being so remarkable people share your content. Being so helpful customers want to spend time with you. So interesting people will study your concepts in more depth. Inbound marketing is the art of being helpful, useful and interesting.
Find out how you can build an audience, generate some leads or contacts and help convert visitors and admirers into customers.
2. Content Marketing Certification: the art of storytelling (and avoiding boring)
The Content Marketing Certification will show you how to create content that doesn’t put your audience to sleep. You’ll learn to craft stories that captivate and engage—because, let’s be honest, nobody wants to hear about your latest product launch or features.
Get certified.
3. Email Marketing Certification: the fine line between “hey” and “unsubscribe”
Ah, email marketing—the art of crafting the perfect subject line that doesn’t scream “I’m desperate!”
I get so many emails bumping up their previous email I lose the original and then find it hard to know who is bumping and who is here for the first, second, third, fourth, fifth or so on times - you get the picture. No one cares.
Bumpers, reminders, or chasing me (FFS) gets in the way and is annoying. Do you think 24 hours then chasing an already unrequited email is fair or reasonable - or will it ever get you a conversation?
This course will help you navigate the treacherous waters of email communication. You’ll learn how to segment your audience like a pro and avoid the dreaded “unsubscribe” button. Pro tip: Avoid using “urgent” in your subject line unless you’re actually delivering life-changing news. “Your cat is missing” is a solid reason; “50% off socks” is not.
4. HubSpot Marketing Software Certification: master the Swiss Army knife of marketing
If HubSpot is a Swiss Army knife for life. The marketing software course will show you how to wield HubSpot’s tools like a marketing ninja. You’ll learn to automate tasks, track leads and grow your business.
5. Social Media Marketing Certification: taming the Wild West of marketing (or namely, LinkedIn is)
Social media is like the Wild West—full of cowboys, outlaws and the occasional tumbleweed. This course will teach you how to navigate the unpredictable landscape of social media marketing. You’ll learn to create campaigns that resonate with your audience and avoid the pitfalls of going viral for all the wrong reasons. Remember, a good meme can make you a hero but a bad one can turn you into a cautionary tale.
6. Sales Enablement Certification: the ultimate team bonding experience
Sales and marketing: two sides of the same coin, often separated by a wall of confusion. This course is like couples therapy for your marketing and sales teams. You’ll learn how to align your strategies and work together to achieve common goals. Just think of it as a team-building retreat, minus the trust falls (unless you’re into that sort of thing).
7. Frictionless Sales Certification: smooth operators only
Imagine a world where sales processes are as smooth as butter. The Frictionless Sales Certification will teach you how to create a seamless sales experience for your customers. You’ll learn to identify and eliminate obstacles, making it easier for prospects to say “yes” faster than you can say “conversion rate.”
Conclusion: embrace the learning journey
So there you have it—7 HubSpot Academy courses to fill your Q4 schedule. Remember, learning doesn’t have to be boring and HubSpot courses are brilliant.
Log into HubSpot or simply search for each course. Let us know how you get on.
